Land your dream client or account

“I used to send 15,000+ emails a month… and watch them get buried in inboxes. * No replies * No calls * Just pain I rewrote subject lines like a maniac. I stole templates from top “gurus.” I personalized every line. Still — nothing. Until one day, I snapped. I stopped cold outreach for 10 days. Not because I quit. But because I realized… ✖️ “Cold email is dead” wasn’t true. ✔️ My approach was. So I did what no one tells you to do: I stopped researching how to write emails — and started researching who I was emailing. * I pulled up my dream clients * Studied their sites, offers, funnels * Joined their Slack groups * Read their complaints, rants, case studies * Noted what they think is broken * Wrote offers based on their actual pain And I stopped sending “We help you grow” fluff. I started sending: “Noticed your lead form is broken on mobile. That alone might be costing you thousands. Built a system that finds stuff like this in seconds — want to see it?” No pitch. No CTA. Just relevance. We tested this with 1K emails. * 72% positive replies * But bookings were low… So we fixed the follow-up flow. Tweaked the calendar drop. Added audit links & booking nudges. Sent 966 emails. * 13 booked calls * Closed $12.8K in 1st month * Landed dream client * Fully automated (never touched inbox again)”

“My dream was to photograph plants and food but we had student loans to pay so I started out photographing anything I could! I had tons of friends in their early 20s getting engaged and having babies so weddings and newborn sessions filled out my weekends. I stayed busy with portraits and personal projects for about 5 years. In 2017 I started teaching on Skillshare and landed my first big dream client. I was promoting my newest Skillshare class (about Moody Chocolate Photography) on Instagram when they found me. They reached out to see if I'd be interested in contract work photographing their chocolate. Um, YES! Bringing Skillshare into the mix has given me the opportunity to make new connections and do the kind of work I've always dreamed about.”