Develop a new software or app that gains widespread use.

“Finally, on March 19th, I launched Blink. The feeling is hard to describe. I was exhausted and elated at the same time. I also knew immediately that something had changed. Something about building a product, as ephemeral as the bits that comprise apps are, and seeing other people use it to get their work done opened my eyes to something I didn’t even know I was missing.”

“Just kidding. Of course nobody used it for weeks. Who did you think I was? This is (not) marketing advice. I just kept building the app. Add more features, polish things app, improve the ugly UI that you think is pretty, add animations cause animations are awesome.”

“This is when the game got hard. Although most of the work of my app was done on the frontend, I still needed a backend to do some dirty work (no database yet, just a server to handle some logic). I could have used some fancy node.js thing hosted somewhere for dirt cheap, BUT NO! How am I going to serve the millions and millions of users that of course I will get from day one? I needed something better, something that could scale automatically, but was still completely free for small volumes. This is when Bill Gates appeared to me in a vision (true story) and said: “Azure.” I felt like I was given the gift of sight for the first time.”