Start a successful fashion blog.

“I was always getting excited when buying new clothes. I used to change my outfit 3 to 4 times per day. I was obsessed with trying something new every day that would make me feel and look better. I never thought much about where my clothes came from. I wasn't aware of the disastrous social and environmental impact my shopping habits had. So I was shocked when I started learning more about the people and places behind the labels in my closet. I chose to focus solely on sustainable fashion in my blog as I learned that the fashion industry is one of the most polluting and I needed to bring change to it in some way. I've been creating content daily on my blog now since February 2020 focusing exclusively on fashion. [...] With all of this in mind, I started working extra hard and full-time on my blog, creating content, not for myself but to help others. It was the moment when I realized the secret to success was to create value. Panaprium is now all about ethical and sustainable living. I focus on delivering valuable information, guidance, and expertise on topics such as conscious fashion and sustainability. At the very beginning of my newly found fashion blogging journey, I was basically sharing everything of importance as I learn more about sustainable fashion. And it resonated with my now-growing audience. I got several messages from new readers telling me how my blog was super useful and how they spent hours reading it.”

“I think having a blog is very hard for everyone who does it because you are the sole creator and sole team member behind it most times. So if you don’t show up, your blog doesn’t succeed. And a lot of times there is not a lot of money to be made when starting out. So you have to choose to show up for an unpaid job where you feel like you’re talking to no one every single day until you build up an audience and earn paid brand contracts. [...] This really gave me a sense of responsibility and purpose, and it held me to my goals, which ultimately turned my blog into a successful side hustle and something I thoroughly enjoy doing.”