Write and publish a blog series on a topic you're passionate about.

“If you do decide to run a blog series on your blog, you better be prepared to write. I wrote all my blog posts for the series in November. I’m glad that I did otherwise, I wouldn’t have been able to write because while I was sick, I just didn’t feel like sitting down doing a lot. In November I wrote all my regular blog posts along with the 11-day blog series posts. Oh and I also spent time writing 4 guest posts in November. Can you say that I did a lot of writing? I probably wrote well over 30,000 words for the month of November. It was crazy, I never thought that I could ever write that much content in one month. [...] My first blog post went live on December 12 and the last post in the series posted on December 23, 2017. I had all the content set up and scheduled to post automatically, so even if I didn’t log into my blog, the post still went live. For 11 days straight I had new content published on my blog. (yes this even included the weekend)”

“After committing to a ten-part series of posts, I decided to announce my intention publicly (on Twitter and LinkedIn) to keep myself honest, but chose not to commit to a cadence for publishing the parts. I felt that publishing a new blog post once a week was about right and made an internal note to aim for this cadence. Some posts took longer to write than others and the review cycle was more involved for some posts. The series also spread over the Christmas/New Year period, but the entire series took me just on three months to complete so my cadence ended up being close to what I initially thought it would be. My blogging over the last several years has usually been inspired by something I’ve read or observed or an event I’ve attended such a conference or meetup. These somewhat more spontaneous and sporadic content ideas mean that my posts have been inconsistent in both topic and cadence, not that I see any of this as being an issue. Committing to a series of posts for which the subject matter was determined for me (in this case by search engine data) meant that I didn’t need to be creative in coming up with ideas for posts, but instead could focus on trying to add something new to the conversation in terms of answering these common questions.”